Best Strategies To Attract Your Rival’s Customers

Best Strategies To Attract Your Rival’s Customers

Just imagine for once that you are ready with a great business plan to have loyal buyers for yourself and make good money. You are offering an outstanding product or and have even fixed the loopholes that were faced by your competitors in the past. In fact, you are sure about what you are offering and are confident that it is the best quality available in the market. However, here is the twist. In case your competitors have better customer habits than you, then you are definitely in a trap here.

The reality of the market is that it is not necessary that the superior product will always turn out to be a winner in the race. However, the hope still exists for the same throughout. If you ensure that you use the perfect strategy, you can very well do much better as compared to your competitors in every sense. It is basically the psychology of the buyers that we need to understand and portray in our marketing plan.

For any reason, if we plan to change the habits of the customers, we first need to analyze what those habits are and how they impact the market. Their buying and perceiving psychologies are to be understood and production is to be conducted in such a way that it complements the expectations and habits of the buyers in the industry.

How to attract buyers hooked to your competitors

Find below some of the tips that can help you attract customers that are presently loyal to your competitors.

  • Easy accessibility to products: Make sure that the products and services you are offering to your clients are easily accessible to If they would be able to buy them with ease and comfortable, they will seldom get distracted by your products and buy something that does not belong to your brand.


  • Offer superior rewards: You can always ensure that you provide much better rewards to your products buyers as compared to your rivals in the market. When mentioning rewards, it implies the features and comfort to use that you offer. The product should not be too complicated to use and must be user-friendly in every way.


  • Concentrate on the price and quality relation: It is essential for you to sacrifice on none of these- prices as well as quality. It is not important that you offer cheaper products only. The important thing to ensure here is that you must provide products that are outstanding in terms of make and quality. Even if they are comparatively expensive than what your competitors are offering, the buyers would definitely get attracted towards your products because of the value for money you are offering to them.

Same is the case with other leading investment plans- from Bitcoins to Forex. The traders are offering quality services and returns, which is why more and more users are getting attracted towards it despite all other investments they are indulged in.



Cryptocurrency Market Capitalization

Cryptocurrency Market Capitalization

The financial markets are riding high on the competition they face with the different forms of online trading software, automated robots to ease trading and start trading from anywhere on the go, the app version in the mobile devices and smartphones are adding more fierce competition of people pumping more money in the crypto markets.

What is Market Capitalization?

In simple terms, the amount of Fiat currency that is invested in the crypto markets in different coin currency across different, trading platform and the cost they have to pay to buy the bitcoin or Ethereum or other coin currency. The usual confusion of how much the coin currency is worth the fiat currency makes the investors be on the edge every time there is a spike in the crypto of currency. There cannot be a comparison between two currencies in terms of their potential as their prices are based on the demand and supply of the particular currency in the exchanges.

In case of a hypothetical example if the supply of the base currency that has been widely accepted in the crypto exchanges as Bitcoins have a demand of X number of coins. The supply of the Fiat currency invested in the crypto market should be equal or more than X times the Bitcoins so that the increasing demands met in crypto exchanges across the globe.

Determining the market Cap could be a challenging task as the amount of money invested in US dollars or GBP in the cryptocurrency has to be prioritized according to the contribution in fiat currency into other coin currencies. The list of the market cap gives the investors and traders a brief idea about cap outlay in an orderly manner with the percentage of investment.

There are cases when an equal amount of Fiat currency is invested both in a two-coin currency that gives the Flippening effect in the markets, the effect would ultimately be affected in the price of the base coin currency to be higher than the other currency, for example, Ethereum may have a lesser price than Bitcoin. The market cap is a useful indication about the amounts that are weighed in the crypto markets; they are taken as a guide and should be reflective of the price. Using the tools as an indicator of how to trade in the particular coin currency is an effective instrument for investors to understand and cautiously invest in an orderly manner.

How Safe are the Digital Wallets

How Safe are the Digital Wallets

As we move into a cashless economy, the need for safe and secure online transactions is necessitated, as most of us are aware of the safety measures and precaution while doing any online transactions, payments, using a remote system, there is still a lot of population unaware of the digital revolution. This causes the huge duty of the crypto wallets to be safer and has the additional technology to protect the customer data and digital information.

Using networks that are not within the organizational security framework increases the risk of possible hacking and data theft. Using a safe network is the safest way to prevent any misuse of data, however, there should be internal controls o how the data is shared and accessed across the hierarchy. Awareness and practicing data audits on a regular basis, and educating the users repeatedly will reiterate the importance of data safety.

How safe are mobile e-wallets?

The internet savvy world has moved one-step ahead towards mobile technology, using e-wallets from the handheld smartphones are ruling the world today. However, there poses a high rate of risk in the digital transactions happening through the mobile devices as the level of security is not as high as it is built on the computers and laptops.

As any problem has a solution, the technology and data storage companies have worked upon providing the best security features for digital wallets.

  • downloading the internet security from registered version and initiate financial transactions over the VPN
  • beware of phishing scams, and not disclose personal information in response to any emails that are not from a valid source
  • authentication of passwords should be strong so that they are not easily detectable
  • unknown payment wallets are growing in number, hence the security and the underlying technology has been innovative to include Blockchain, that stores data in a ledger that is the safest
  • the additional cost is not incurred while opting for online payment solutions, unlike traditional payment systems
  • the fraud protection is an inbuilt feature and, not an additional feature, that is subject to charges by credit card companies

The idea to introduce the digital wallets was to introduce the coin currency and underlying technology, find out more about the advantages that these digital wallets provide for the users across the globe without compromising on the data and bearing additional costs.



Reasons Why You Must Trade Bitcoins

Bitcoin trading is an interesting yet a risky investment option because of its volatility and frequent price movements that constantly tag along with it. However, these are the very same factors that make bitcoin trading one of the highest earning investment options.

Here are some reasons why you should invest in bitcoin trading.

  1. One of the most important reasons why you, as a trader, must invest in trading bitcoin is that the bitcoin market is never boring and always offers surprises. It also assures its traders a swing of more than 10% on its value, thus raising the bars of what is at stake.
  2. Moreover, trading bitcoin allows its traders to opt for leveraged trading, thereby exposing the traders to bigger trade opportunities with the involvement of both ups and downs in the price risk, which is normally not obtained in any other trading budget.
  3. Further, bitcoin trading is ideal for traders who are comfortable trading with forex because bitcoin trading is essentially trading with another form of currency. Therefore, you can apply the same trading thought process to maximize your returns.
  4. Additionally, trading bitcoins can be executed from anywhere and anytime. It has universal access, round the clock. All you need is a good internet connection and you are good to proceed to trade with bitcoins. Moreover, you do not need to make huge investments initially to start seeing profits, just a few dollars or pounds should help you get started in your bitcoin trading venture.
  5. Another attractive reason that makes bitcoin trading preferred over other types of trading is that traders are made to pay very less trading fees and even lesser taxes on the profits that are earned from bitcoin trading. Therefore, unlike other traditional trading options that charge average to high fees, bitcoin focuses on charging only low to minimum fees in everything.
  6. Moreover, in trading there are only two options – either you go long or you simply go short. Every trading day presents to you with both opportunities and threats to your holdings. Hence, it is almost as if you can be bullish or you can be bearish or be both at the same time in a given trading day/week with bitcoin trading.

There are several ways to trade bitcoins and one of the most common ways is to mine bitcoins on automated trading platforms. However, do not hold back on hearing Crypto Code scam, as these are usually meant to keep the faint-hearts away.


Reasons Why Automation Of Finances Is A Good Thing

Reasons Why Automation Of Finances Is A Good Thing

Managing the finances is one of the most critical roles in any organization big or small. The decisions that the finance team takes have a huge impact on various other processes. So care is taken in order to ensure the proper documentation as well as the accuracy in the methods adopted by finance teams. One of the easiest ways to reduce the human errors in finance is to use automation to handle all the mundane tasks. Here are some of the pronounced benefits of automation in finance.

Timely payments

Payment delays might attract penalties. Even if there are no penalties there is the possibility of the reputation being impacted. Automation of payments would make it easy for the organization to avoid added costs in the form of penalties. Also, automation avoids creation of a bad reputation and prevents delays from breaking the trust that the customers and the investors have on the business. Timely payments would attract potential investors and also help improve the credit performance on the whole. Finally, when the payments happen on time there would be no bottlenecks or hold-ups created due to pending payments.

Identify the risky areas

To identify and narrow down the potential risks all the possible scenarios should be tested. Testing a financial strategy can be made simpler with automation. This would allow the finance teams to easily simulate the real-time situations to capture any possible gaps in the system.

Data accessibility

Automation is not possible without proper documentation. So when there is automation being incorporated there would also be the healthy maintenance of financial records. When every single transaction is being captured, there would be data about the entire process and this data can easily be accessed to identify the gaps when there are any discrepancies. This also helps businesses better understand the areas where the expenses are high and thus help them work on a good cost-cutting plan.

Automation cannot be done from end to end in one go. For a new organization, this can be a simple task but it is not very straightforward for the existing firms. But when implemented in stages automation can fill a lot of gaps and result in the long-term improvement.

It is not just the finance teams in the organizations that benefit from automation. There is automation in several other areas in fintech including trading and portfolio management in general. Automation of trading and other investments reduces the efforts required from the investor.

Execute A Forex Trade In A Simple And A Easy Way

Execute A Forex Trade In A Simple And A Easy Way

Trading in Forex has become a piece of cake. The invention of trading robots has been a massive help to all levels of traders’ right from beginners to the expert level traders. Trading bots are automated machines devised to directly connect with the financial exchanges to monitor and track the market plays, price fluctuations and in turn advice the traders on the trading based on the trade projections. The growth of trading bots over the years has been remarkable. There are plenty of trading bots each with unique features and functions. Click here to know the top trading bots available in the market today. One can become a Forex trader by following the below steps.

1) One would need to enter the trading platform to initiate trading in any exchanges, be a stock exchange, cryptocurrency or a foreign exchange. As the transactions are transformed digitally, trading has become completely online now. One would need to open a Forex trading account and choose a trading platform that permits high leverage, spread, less brokerage/commission charges etc.

2) Once you have chosen the trading platform, the next step is to select the currency pair or the combinations that you would like to trade. You would need two currencies i.e. a base currency and a counter/quote currency to make a transaction. Open the chart in the trading platform to understand and analyze the trend analysis of the currency pair chosen by you with a timeframe. Further, there are options to add some trade indicators which shall help you in analyzing the trade movements and the future expectations.

3) Based on the information from the trade indicators and the analysis from the chart, execute the trade by placing an order by going long or short i.e. buying or selling. Choosing the option to buy or sell depends entirely on the trend analysis of the base currency. Your profit is the difference between the buying price (ask price) and the selling price (bid price). If you are a beginner and hesitant to take the risk, you have the option to set “stop loss” which would limit your loss if the market moves in an unfavorable direction. You also have the option to set the profit level. Setting these levels shall be advantageous as you would eliminate the risk factor while trading.

4) Once the order is placed, the next stage is to monitor and wait for the favorable time to execute the trade. This is one of the toughest phases while trading as one would constantly need to monitor the market trend to execute the trade promptly to earn a triumphant return. Not all the trade results in profit. Trading always has peaks and troughs.

The procedural aspects for trading may seem simple and exciting. However, executing a trade requires a lot of analysis and knowledge as impromptu actions may lead to a loss. Patience and persistence are two key factors required for a successful trader.


How Technological Advancement Will Revamp The Finance Market

Things have changed drastically since the advent of technology. Where we used to send postcards and telegrams for communication, today we have the convenience of social media and email services just a click away to complete the task. This advancement has changed all sectors and industries unbelievably. Communication has become super-fast and finance market has boomed exponentially today. Banks to mutual fund schemes, all sectors are witnessing great growth in terms of investors as well as profits. All thanks to technology!

With this remarkable growth and existence of technology in every consumer’s life, the banking and finance industries are bound to see unending benefits in the future. Though most of these developments have taken place over a long period of time, it is assured that the whole industry will be revamped if this advancement continues for a couple of years more. Everything will become digital and we will never get to see the banks as well as the professionals sitting on the other side of the desk.

Understanding the impact of technological development on finance industry:

Let’s take a brief dip into analyzing the effect of this advancement on industry and how it will impact us in future.

  • Functioning at banks has already started to change. The entrances and queues of the banks are not as crowded today as to what they used to be about 5-7 years ago. With the provision of mobile banking and online payments, consumers are hardly feeling the requirement to visit their bank and get their requests processed. Just a couple of clicks are solving their concerns right from the comfort of their chair.


  • With the strengthening of technology, online investments have also advanced impressively. Successful systems like Crypto CFD Trader are attracting numerous clients and helping them in floating their money in the market for best returns. Crypto CFD Trader is certainly changing the face of financial market and making the technology developments a highly worthy one.


  • Whatever investments you make- be it in the banks, mutual funds or bitcoins- the best part is that by the means of technology, you can keep a track on them all the time and review their performance whenever you feel like. You don’t need to approach someone to learn about how much your initial capital has earned in the scheme.


  • The same development is helping many entrepreneurs to start their business from their homes itself. They no more have the pressure or requirement to open their own offices or shops. From consultancy to shopping, everything can be catered today by the seller as well as buyer sitting on their computers at home for the entire day.

This progress have surely changed the pace of the industry today and if the advancement functions at the same pace, our world will soon become a digitally dominated one.